How experts explain technology adoption cycle
The accepted premise is that every new technology goes through the following phases:
- Hype: Search for next big thing leads to Hype around any new technology.
- Struggle: Adoption of these Bleeding Edge technologies depended on the Visionaries who had the vision, energy and money to make it work.
- Success: Mainstream adoption required convincing the Pragmatists who needed success stories and support system around the technology.
Not all technologies made it to mainstream. All these are from the perspective of an enterprise. Consumers had very little role to play in this lifecycle. This underlying theme comes out in both the “Hype Cycle” model used by Gartner since 1995 and the “Technology Adoption Lifecycle” model popularized by Everett Rogers and Geoffrey Moore.
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