Steve Jobs will be forgotten first.
Do you know who William C. Durant was? How about Ebenezer Scrooge?
William C. Durant was the first chairman of General Motors.
Ebenezer Scrooge is the protagonist of Dickens’s A Christmas Carol. Going farther back, we can name Hamlet, King Arthur, and Beowulf as fictitious characters who weren’t forgotten.
Fiction lasts. Business history really doesn’t.